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UEU » Undergraduate Theses » Public Relation Posted by [email protected] at 02/10/2020 15:39:13 • 830 Views
HUBUNGAN DAYA TARIK ENDORSER GAMIS ONLINESHOP SALEKHA.OFFICIAL DENGAN MINAT BELI PENGGUNA INSTAGRAMCreated by :
AGUS FAISCAL ( 20160502149 )
Subject: | DAYA TARIK MINAT BELI INSTAGRAM | Alt. Subject : | ATTRACTION PURCHASE INTEREST INSTAGRAM | Keyword: | Daya Tarik Endorser Minat Beli Instagram |
Description:
Penelitian ini bertujuan untuk mengetahui hubungan daya tarik endorser gamis salekha.official dengan minat meli pengguna instagram. Metode penelitian yang digunakan adalah deskriptif korelasional, sampling yang digunakan dalam penelitian ini menggunakan accidental sampling. Dalam penelitian ini terdapat dua variabel, Daya tarik Endorser dan Minat Beli Pengguna Instagram. Hasil penelitian ini menunjukan bahwa Daya Tarik Endorser (X) memiliki hubungan yang positif dengan Minat Beli (Y) dengan nilai 0,599. Selain itu tingkat signifikannya adalah 0,000 < 0,05 dan dengan demikian dapat dikatakan daya tarik endorser salekha dengan minat beli pengguna instagram memiliki tingkat hubungan yang kuat. Penilaian responden berdasarkan usia, jenis kelamins, lama mengikuti instagram salekha.official tidak mempengaruhi dalam keputusan pembelian. Hal tersebut searah dengan teori x dan y. berdasarkan hasil penelitian tersebut, Salekha.official membutuhkan seorang endorser untuk bisa membuat daya tarik yang menumbuhkan minat beli pada pengguna instagram.
Contributor | : |
- Drs. M. Jamiluddin Ritonga, MS
| Date Create | : | 02/10/2020 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-20160502149 | Collection ID | : | 20160502149 |
Source : Undergraduate Theses of Communication
Relation Collection: Fakultas Ilmu Komunikasi
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @Perpustakaan Universitas Esa Unggul 2020
Publication URL : https://digilib.esaunggul.ac.id/hubungan-daya-tarik-endorser-gamis-onlineshop-salekhaofficial-dengan-minat-beli-pengguna-instagram-16848.html
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UEU-Undergraduate-16848-COVER.Image.Marked.pdf - 260 KB UEU-Undergraduate-16848-HALAMAN PENGESAHAN.Image.Marked.pdf - 305 KB UEU-Undergraduate-16848-HALAMAN PERSETUJUAN.Image.Marked.pdf - 1363 KB UEU-Undergraduate-16848-HALAMAN PERSETUJUAN PUBLIKASI.Image.Marked.pdf - 119 KB UEU-Undergraduate-16848-HALAMAN PERNYATAAN.pdf - 439 KB UEU-Undergraduate-16848-ABSTRAK.Image.Marked.pdf - 256 KB UEU-Undergraduate-16848-UCAPAN TERIMA KASIH.Image.Marked.pdf - 125 KB UEU-Undergraduate-16848-DAFTAR ISI.Image.Marked.pdf - 378 KB UEU-Undergraduate-16848-DAFTAR PUSTAKA.Image.Marked.pdf - 261 KB UEU-Undergraduate-16848-BAB1.Image.Marked.pdf - 696 KB
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1. UEU-Undergraduate-16848-BAB2.Image.Marked.pdf - 1295 KB 2. UEU-Undergraduate-16848-BAB3.Image.Marked.pdf - 359 KB 3. UEU-Undergraduate-16848-BAB4.Image.Marked.pdf - 592 KB 4. UEU-Undergraduate-16848-BAB5.Image.Marked.pdf - 529 KB 5. UEU-Undergraduate-16848-BAB6.Image.Marked.pdf - 237 KB
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